Logos can be expensive, and when you are on a tight budget, you will have to find cost-effective ways to create your mark. In an ideal world, we all can delegate tasks to experts and reap the benefits of their talents. However, the reality is that sometimes you just need to make it work with what we have - a shoestring.

This is a hot topic and one that won't go away until this fairly new technology becomes a part of our daily routine. Countless articles and social media posts have been written about it, but it is a normal thing for humans to mull over subjects until we understand them. I am not going to proselytise and ask you to rejoice in the light of this development and reach for the glory of the early adopter.…