UI design

From multiple faceted campaigns to simple calendar management, this app brings it all together under one address.  As the app deals with large amounts of content and a vast array of functions it was imperative to create a design which is clean and simple to use. To accommodate all the data and to let it breathe I had to put restrictions on the number of colours, fonts, icons and UI elements used.

What you are about to see is a core set of visuals that will serve as a benchmark for the remaining app assets.

Following the branding guidelines for the internal touch-points is as important as the branding for external communications. So naturally, I wanted to offer an option to customise the look to make it organic to the brand. The customisation will only occur in few elements to make sure that user experience won’t suffer.

©Joanna Kosinska 2023
Website by Joanna Kosinska