As I burn the midnight oil, this post takes shape in my head. This is my happy place – busy and working long into the night. The quiet solitude of a mid-week night is my creative solace. The market, the AI, a series of world events, mixed with the ineptness of the last few and the current government, made it very hard to just enjoy work lately, let alone look optimistically into the future. These last few weeks have reminded me how much I love what I do.

A quick Google search of the term "uncanny valley" describes a feeling of unease or disgust that people experience when something is almost human but not quite. I think this definition will soon be updated to include all the content created by AI.

Since branding is such a broad subject, consider this short article an introduction to the concept and a preamble to a series of articles that will delve into the topic in more detail. It would be easy to bore you to tears with dry facts and lists of items, but the aim of this blog is to give you a more human definition of what branding is and what it can do for you.

The symbol of a house must be one of the most recognisable markings out there. So that means logos for estate agencies bring a challenge of making that obvious emblem into something that is aesthetically pleasing and stands out in a crowd of marks using the same symbol.