My work revolves around logo design, bespoke typography is one of the skills that will help me take my service to the next level. Perhaps it's the thrill of creative exploration without the boundaries of a brief, or maybe it's the pleasure of creating forms with intent—whatever it is, it’s a pure joy to work on.

Since branding is such a broad subject, consider this short article an introduction to the concept and a preamble to a series of articles that will delve into the topic in more detail. It would be easy to bore you to tears with dry facts and lists of items, but the aim of this blog is to give you a more human definition of what branding is and what it can do for you.

The symbol of a house must be one of the most recognisable markings out there. So that means logos for estate agencies bring a challenge of making that obvious emblem into something that is aesthetically pleasing and stands out in a crowd of marks using the same symbol.

For coffee brands—whether artisan roasters, cosy cafés, or bustling chains—the logo needs to convey warmth, tradition, and consistent quality. It should feel as inviting as the first sip of a freshly brewed cup. Here’s my take on a few possible logotypes for the coffee industry.

Logos for the food industry are wonderfully varied, ranging from elegantly understated marks for exclusive dining to playful shapes crafted with the enthusiasm of a child eating a piece of apple pie. I think the variety and richness of this subject matter have always been the biggest draw for me.

In this article, I will try to convince you that keeping and maintaining your mood board as a business owner is a magnificent practice that will help you stay creative and on point with your mission and vision.