Our brains are remarkably efficient when it comes to visual information. Studies suggest we can process an image in as little as a few milliseconds. That’s also about the time it takes to form a first impression based on the image alone, before we’ve even read any words.

At its inception, a logo may seem like a simple graphic element. However, as your brand flourishes and interacts with your audience, that small emblem takes on a new dimension.

As I burn the midnight oil, this post takes shape in my head. This is my happy place – busy and working long into the night. The quiet solitude of a mid-week night is my creative solace. The market, the AI, a series of world events, mixed with the ineptness of the last few and the current government, made it very hard to just enjoy work lately, let alone look optimistically into the future. These last few weeks have reminded me how much I love what I do.

A quick Google search of the term "uncanny valley" describes a feeling of unease or disgust that people experience when something is almost human but not quite. I think this definition will soon be updated to include all the content created by AI.

Since branding is such a broad subject, consider this short article an introduction to the concept and a preamble to a series of articles that will delve into the topic in more detail. It would be easy to bore you to tears with dry facts and lists of items, but the aim of this blog is to give you a more human definition of what branding is and what it can do for you.

The symbol of a house must be one of the most recognisable markings out there. So that means logos for estate agencies bring a challenge of making that obvious emblem into something that is aesthetically pleasing and stands out in a crowd of marks using the same symbol.

For coffee brands—whether artisan roasters, cosy cafés, or bustling chains—the logo needs to convey warmth, tradition, and consistent quality. It should feel as inviting as the first sip of a freshly brewed cup. Here’s my take on a few possible logotypes for the coffee industry.

Logos for the food industry are wonderfully varied, ranging from elegantly understated marks for exclusive dining to playful shapes crafted with the enthusiasm of a child eating a piece of apple pie. I think the variety and richness of this subject matter have always been the biggest draw for me.

In this article, I will try to convince you that keeping and maintaining your mood board as a business owner is a magnificent practice that will help you stay creative and on point with your mission and vision.

If you have ever wondered what goes into creating a website,  let me walk you through a small project to illustrate the process. Despite its size, it went through the same motions as any other web-based design. The design was for a theme-based website-building platform called Swwwift.

If you have ever wondered what goes into creating a website,  let me walk you through a small project to illustrate the process. Despite its size, it went through the same motions as any other web-based design. The design was for a theme-based website-building platform called Swwwift.

If you have the time and mental capacity to engage in self-initiated acts of creative frivolity, you should consider yourself lucky. Client work tends to take priority these days, and finding a scrap of paper to indulge in a few semi-mindless doodles almost feels like a luxury. And yet, those humble drawings can be the start of something entirely new and inspired.

My work revolves around logo design, bespoke typography is one of the skills that will help me take my service to the next level. Perhaps it's the thrill of creative exploration without the boundaries of a brief, or maybe it's the pleasure of creating forms with intent—whatever it is, it’s a pure joy to work on.

As I write these words, the trial run of the deck is due to land at my doorstep in a few days, and the launch of the Kickstarter campaign is about two weeks away. So, what better way to use this moment of limbo than to step back and look at the bigger picture?

I love print! I love the mixture of excitement and sheer panic when I'm pressing send to print. To my disappointment, print projects are a rare occurrence these days. But the good news is, as a designer, I can conjure a personal project

Logos can be expensive, and when you are on a tight budget, you will have to find cost-effective ways to create your mark. In an ideal world, we all can delegate tasks to experts and reap the benefits of their talents. However, the reality is that sometimes you just need to make it work with what we have - a shoestring.

This is a hot topic and one that won't go away until this fairly new technology becomes a part of our daily routine. Countless articles and social media posts have been written about it, but it is a normal thing for humans to mull over subjects until we understand them. I am not going to proselytise and ask you to rejoice in the light of this development and reach for the glory of the early adopter.…

I came across a post saying, "I will do 3 logo designs for £15". And of course, I scoffed, rolled my eyes and went on an adventure to find out the level of sophistication that "designer" is offering. Well, imagine my lack of surprise when I saw a bunch of AI/free logo tool graphics as a "portfolio"…

Should I hire a graphic designer for my project? Is graphic design as effective as they say it is? It’s easy to lean towards scepticism about the actual impact of design because it might be complicated …

I heard someone once say that you can either be fashionable or have style. And I’m pretty sure I don’t have to explain which one carries more substance…