simplicity, craft
& functionality
Hi, my name is Joanna. I am a multi-disciplinary graphic designer with almost two decades of experience under my belt. In my work, I combine functionality with aesthetics, all rooted in strategic thinking and a deep understanding of the audience.
Over the years, I've had the pleasure of working with a diverse range of clients, from small one-person establishments to multinational corporations across various industries. This variety has given me a unique perspective on the impact of design and how to effectively apply it.
We often talk about content strategy, but far less about the design systems that make that strategy easy to execute. Social media moves fast, and brands are expected to keep up without losing their identity. One of the simplest ways to do that is a theme or a system of elements that supports your marketing.
Our brains are remarkably efficient when it comes to visual information. Studies suggest we can process an image in as little as a few milliseconds. That’s also about the time it takes to form a first impression based on the image alone, before we’ve even read any words.
Our brains are remarkably efficient when it comes to visual information. Studies suggest we can process an image in as little as a few milliseconds. That’s also about the time it takes to form a first impression based on the image alone, before we’ve even read any words.
Following a few less-than-successful visual rebrands lately and many more that went without a hitch, I decided to dive deep into the topic. How is it that some visual identity revamps are met with flowers and marching bands by their audience and others are subject to gasps of disapproval and, on some occasions, public outrage?
At its inception, a logo may seem like a simple graphic element. However, as your brand flourishes and interacts with your audience, that small emblem takes on a new dimension.
As I burn the midnight oil, this post takes shape in my head. This is my happy place – busy and working long into the night. The quiet solitude of a mid-week night is my creative solace. The market, the AI, a series of world events, mixed with the ineptness of the last few and the current government, made it very hard to just enjoy work lately, let alone look optimistically into the future. These last few weeks have reminded me how much I love what I do.