In this article, I will try to convince you that keeping and maintaining your mood board as a business owner is a magnificent practice that will help you stay creative and on point with your mission and vision.

Logos can be expensive, and when you are on a tight budget, you will have to find cost-effective ways to create your mark. In an ideal world, we all can delegate tasks to experts and reap the benefits of their talents. However, the reality is that sometimes you just need to make it work with what we have - a shoestring.

This is a hot topic and one that won't go away until this fairly new technology becomes a part of our daily routine. Countless articles and social media posts have been written about it, but it is a normal thing for humans to mull over subjects until we understand them. I am not going to proselytise and ask you to rejoice in the light of this development and reach for the glory of the early adopter.…

Lately, I have been coming across a post saying something like: "I will do 3 logo designs for £15". And of course, I scoffed, rolled my eyes and went on an adventure to find out the level of sophistication that "designer" is offering. Well, imagine my lack of surprise when I saw a bunch of AI/free logo tool graphics as a "portfolio" …

Should I hire a graphic designer for my project? Is graphic design as effective as they say it is? It’s easy to lean towards scepticism about the actual impact of design because it might be complicated …

I heard someone once say that you can either be fashionable or have style. And I’m pretty sure I don’t have to explain which one carries more substance…

Let me give you a few tips on how to treat text on your website because that area seems to activate misguided creativity and, in essence, destroy the much-coveted user experience…

When working on the “Is it just a logo, right?” article, I found myself pondering about other myths and misconceptions about logos that still circulate in the world with impunity. So, if you don’t mind, I will tackle a few of them.

Building on the previous article about logos, let’s explore the idea of using a premade logo from a stock page…

At its inception, a logo may seem like a simple graphic element. However, as your brand flourishes and interacts with your audience, that small emblem takes on a new dimension.

If you’re on the hunt for a logo but aren’t sure where to start, I’ve got you covered. I’ll walk you through the process, what you need to prepare, what questions to ask, and what to expect

I had the privilege of being interviewed by a fellow designer and industry friend, Pawel Lachowicz from onmymind.studio for his IG series about design…

Often when branding is mentioned the word consistency is on the list as one of the key ingredients of a successful brand.

Consistency equals integrity.