Joanna Kosinska Joanna Kosinska

Personal Project to a Product Part 3 -Indulgence or a key ingredient of success?

If you have the time and mental capacity to engage in self-initiated acts of creative frivolity, you should consider yourself lucky. Client work tends to take priority these days, and finding a scrap of paper to indulge in a few semi-mindless doodles almost feels like a luxury. And yet, those humble drawings can be the start of something entirely new and inspired.

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Joanna Kosinska Joanna Kosinska

Field Notes - Personal Project to a Product Part 2

As I write these words, the trial run of the deck is due to land at my doorstep in a few days, and the launch of the Kickstarter campaign is about two weeks away. So, what better way to use this moment of limbo than to step back and look at the bigger picture?

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Joanna Kosinska Joanna Kosinska

Personal project to a product - Part 1

I love print! I love the mixture of excitement and sheer panic when I'm pressing send to print. To my disappointment, print projects are a rare occurrence these days. But the good news is, as a designer, I can conjure a personal project

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Joanna Kosinska Joanna Kosinska

How do I create a logo for my small business?

Logos can be expensive, and when you are on a tight budget, you will have to find cost-effective ways to create your mark. In an ideal world, we all can delegate tasks to experts and reap the benefits of their talents. However, the reality is that sometimes you just need to make it work with what we have - a shoestring.

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Joanna Kosinska Joanna Kosinska

The Convergence of AI and Graphic Design

This is a hot topic and one that won't go away until this fairly new technology becomes a part of our daily routine. Countless articles and social media posts have been written about it, but it is a normal thing for humans to mull over subjects until we understand them. I am not going to proselytise and ask you to rejoice in the light of this development and reach for the glory of the early adopter.…

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Joanna Kosinska Joanna Kosinska

Cheap logos and Free logos are rarely that.

Lately, I have been coming across a post saying something like: "I will do 3 logo designs for £15". And of course, I scoffed, rolled my eyes and went on an adventure to find out the level of sophistication that "designer" is offering. Well, imagine my lack of surprise when I saw a bunch of AI/free logo tool graphics as a "portfolio" …

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Joanna Kosinska Joanna Kosinska

Should I hire a graphic designer for my project?

Should I hire a graphic designer for my project? Is graphic design as effective as they say it is? It’s easy to lean towards scepticism about the actual impact of design because it might be complicated …

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Joanna Kosinska Joanna Kosinska

Design in vogue

I heard someone once say that you can either be fashionable or have style. And I’m pretty sure I don’t have to explain which one carries more substance…

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Joanna Kosinska Joanna Kosinska

How to present text on your website

Let me give you a few tips on how to treat text on your website because that area seems to activate misguided creativity and, in essence, destroy the much-coveted user experience…

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Joanna Kosinska Joanna Kosinska

Logo Insights: Separating Fact from Fiction

When working on the “Is it just a logo, right?” article, I found myself pondering about other myths and misconceptions about logos that still circulate in the world with impunity. So, if you don’t mind, I will tackle a few of them.

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Joanna Kosinska Joanna Kosinska

Should I buy a premade logo?

Building on the previous article about logos, let’s explore the idea of using a premade logo from a stock page…

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Joanna Kosinska Joanna Kosinska

It is just a logo, right?

At its inception, a logo may seem like a simple graphic element. However, as your brand flourishes and interacts with your audience, that small emblem takes on a new dimension.

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Joanna Kosinska Joanna Kosinska

Logo Design - How to hire a graphic designer

If you’re on the hunt for a logo but aren’t sure where to start, I’ve got you covered. I’ll walk you through the process, what you need to prepare, what questions to ask, and what to expect

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Joanna Kosinska Joanna Kosinska

On consistency in branding.

Often when branding is mentioned the word consistency is on the list as one of the key ingredients of a successful brand.

Consistency equals integrity.

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