The symbol of a house must be one of the most recognisable markings out there. So that means logos for estate agencies bring a challenge of making that obvious emblem into something that is aesthetically pleasing and stands out in a crowd of marks using the same symbol.

For coffee brands—whether artisan roasters, cosy cafés, or bustling chains—the logo needs to convey warmth, tradition, and consistent quality. It should feel as inviting as the first sip of a freshly brewed cup. Here’s my take on a few possible logotypes for the coffee industry.

Logos for the food industry are wonderfully varied, ranging from elegantly understated marks for exclusive dining to playful shapes crafted with the enthusiasm of a child eating a piece of apple pie. I think the variety and richness of this subject matter have always been the biggest draw for me.

Lately, I have been coming across a post saying something like: "I will do 3 logo designs for £15". And of course, I scoffed, rolled my eyes and went on an adventure to find out the level of sophistication that "designer" is offering. Well, imagine my lack of surprise when I saw a bunch of AI/free logo tool graphics as a "portfolio" …

When working on the “Is it just a logo, right?” article, I found myself pondering about other myths and misconceptions about logos that still circulate in the world with impunity. So, if you don’t mind, I will tackle a few of them.

Building on the previous article about logos, let’s explore the idea of using a premade logo from a stock page…

At its inception, a logo may seem like a simple graphic element. However, as your brand flourishes and interacts with your audience, that small emblem takes on a new dimension.

If you’re on the hunt for a logo but aren’t sure where to start, I’ve got you covered. I’ll walk you through the process, what you need to prepare, what questions to ask, and what to expect

I had the privilege of being interviewed by a fellow designer and industry friend, Pawel Lachowicz from onmymind.studio for his IG series about design…

Often when branding is mentioned the word consistency is on the list as one of the key ingredients of a successful brand.

Consistency equals integrity.