The symbol of a house must be one of the most recognisable markings out there. So that means logos for estate agencies bring a challenge of making that obvious emblem into something that is aesthetically pleasing and stands out in a crowd of marks using the same symbol.

For coffee brands—whether artisan roasters, cosy cafés, or bustling chains—the logo needs to convey warmth, tradition, and consistent quality. It should feel as inviting as the first sip of a freshly brewed cup. Here’s my take on a few possible logotypes for the coffee industry.

Logos for the food industry are wonderfully varied, ranging from elegantly understated marks for exclusive dining to playful shapes crafted with the enthusiasm of a child eating a piece of apple pie. I think the variety and richness of this subject matter have always been the biggest draw for me.