The Argento Ball marked the 25th anniversary of the Elton John Aids Foundation.

I had the privilege of working on the identity package for this remarkable event.
As with many branding projects, I created the mark and designs for multiple touchpoints. This project included: two versions of the invitation pack, main brochure, auction guide, menu, and a few smaller elements like cloakroom tags.

With it being the 25th anniversary, the silver theme was pretty much set from
the get-go. It allowed for an elegant and minimalistic design, based mainly
on typography.