At the heart of the Future Narratives project lies a powerful mission: to engage and empower young people across Europe through the art of storytelling. My primary role in this endeavour was to craft a captivating logo and establish a foundational visual identity that would effectively support this noble cause.
The Concept: The central theme of this brand is storytelling.
I chose meandering lines as a representation of the winding, imaginative paths that stories take, leading us on incredible journeys.
Future Narratives
-Basic Visual Identity
Energetic and Youthful Visual Identity Given that this project caters to a younger audience, I designed the visual identity to be vibrant, energetic, and full of life. The colours, typography, and overall look and feel of the brand are tailored to resonate with the young.
