Woodville
- Professional logo design for eco-venture
Logo design brief:
My task was to create a logo and basic visual identity that would help promote this place and attract potential investors/donors.
The board of directors provided a detailed brief outlining their vision: "The aim is to create a brand identity that encapsulates our ethos of green technology, ecology, sustainability, business support, and personal growth.
Style: Classic, inviting, and professional.
Imagery: A wooden cabin with trees.
Feel: A blend of a welcoming escape and a well-oiled machine (meaning neat, industrious, organized) that supports both business and personal growth."
The deliverables included:
Logo (vector and bitmap)
Brand colour palette
Typography guidelines
Basic brand identity guidelines document
Mock-ups showing the logo on various materials
Woodville is a dynamic community hub in Keighley, West Yorkshire, offering a sanctuary from the daily grind. Its vibrant gardens are more than just a feast for the eyes; they host a variety of educational workshops focused on food growing, sustainable living, and quiet spots ideal for contemplation. This makes it a perfect destination for nature lovers, families, and anyone looking to pause and reconnect.
Logo design process:
My approach was to take the requirements and create a professional brand identity that would be easy to adapt for any marketing purposes and, more importantly, provide enough potential to develop it further alongside the venture.
While I focused on creating a professionally looking logo mark, I also wanted to ensure it looked inviting and creative. Therefore, the decision was made to start with a hand drawing and then synthesize it into vector form. Below you will find logo and few pages from the identity guide book.
Looking for a logo design for your eco business?
If you have a project that demands a unique blend of creativity, sustainability, and professional branding, I'd love to hear from you. Whether you're a community initiative, launching an eco-conscious venture, or simply seeking to infuse your brand with a touch of nature's elegance, let's collaborate and tailor a visual identity that resonates with your ethos and engages your audience.
Together, we can craft a brand that not only stands out but also stands for something meaningful.