As I burn the midnight oil, this post takes shape in my head. This is my happy place – busy and working long into the night. The quiet solitude of a mid-week night is my creative solace. The market, the AI, a series of world events, mixed with the ineptness of the last few and the current government, made it very hard to just enjoy work lately, let alone look optimistically into the future. These last few weeks have reminded me how much I love what I do.

A quick Google search of the term "uncanny valley" describes a feeling of unease or disgust that people experience when something is almost human but not quite. I think this definition will soon be updated to include all the content created by AI.

My work revolves around logo design, bespoke typography is one of the skills that will help me take my service to the next level. Perhaps it's the thrill of creative exploration without the boundaries of a brief, or maybe it's the pleasure of creating forms with intent—whatever it is, it’s a pure joy to work on.