My work revolves around logo design, bespoke typography is one of the skills that will help me take my service to the next level. Perhaps it's the thrill of creative exploration without the boundaries of a brief, or maybe it's the pleasure of creating forms with intent—whatever it is, it’s a pure joy to work on.

Let me give you a few tips on how to treat text on your website because that area seems to activate misguided creativity and, in essence, destroy the much-coveted user experience…