The Grilled Great - Logo design
for a food truck/restaurant

The concept behind The Grilled Great is simple: we make delicious burgers. With a menu that changes regularly—from fiery beef burgers with chutneys and brioche buns in winter to lighter, greens-filled options in summer—The Grilled Great is set to become a lunchtime favourite.

The brand introduction will begin through food trucks circulating office-dense areas during the week and visiting fairs and food markets on weekends.

The logo and visual identity need to grow with the brand, so a flexible visual system is essential. Since much of the marketing will take place on social media, establishing a consistent theme is crucial.

Food photography will play a major role in promotional materials. Part of the budget has been allocated for studio photography to capture key recipes once the truck is up and running, followed by an on-site photoshoot. This will also serve as a guideline for future images taken by staff to promote the business daily.