True North Collective
- Logo design
This is the first phase of the visual identity work completed for the True North Collective. Since the brand strategy is still under development, the focus is on establishing a solid foundation that will enable professional representation and pave the way for the brand’s full evolution. In addition to the logo, typography, and colour guidelines, I have included a few mockups of brand materials to illustrate how things might look in the future once the branding process and marketing strategy are finalized.
Brand image consistency is especially important for a startup. That's why it was crucial to explore several marketing channels and demonstrate how the rules established by the guidelines translate into assets.
Here is a set of suggestions on how to use branding for social media posts and how they tie in with the rest of the marketing materials the initiative might produce.
To create a high-performing social media theme, the first task is always to identify key posts. For this purpose, we noted three main types: announcement posts, testimonials/voice of the community posts, and generic posts sharing images from past events. Having these three as benchmarks will enable them to produce a whole variety of posts and stay on brand.
