On consistency in branding.
Often when branding is mentioned the word consistency is on the list as one of the key ingredients of a successful brand.
Consistency creates a reassuring pattern and a sense of familiarity. This repetition in how you present yourself – in your style and the way you speak to your audience builds trust. People know what to expect, and that’s reassuring. Being consistent means that you can be trusted to apply the same attention to the product/service you sell.
It also makes your brand immune to all media fads. That equates to you never engaging in trends but setting them. And whatever you send out to the world will be organic to you and meaningful to your audience
There’s a ton of noise on every communication channel, and it’s tempting to overthink how we send our message out there. But marketing isn’t just about throwing things out and hoping something sticks. That’s l giving your brand’s power away.
The real trick to staying relevant is to stay true to your brand. Keep your promises and consistently deliver a great experience. That’s how you stand out and build a lasting connection with your audience.